Friday, April 13, 2012

Sony Smartphone


Sony launches Start Intense Smartphone

Sony Smartphone
SonySmartphone MobileCommunicationsbring a new brand on the market smartphone and start stamped its authority in Indonesia with a series of Products Gallery. Sony has just launched Xperia S, not only that Sony Mobile Communications has set up three other Xperia siri.

Following Xperia S, another third is Xperia Xperia P, U and Xperia Xperia Sola will be launched mid-quarter.

"Sony's strategy for the mobile phone brand is introducing a constant or a word in others constantly. The first Priority brand to introduce new products," said Hanny Sanjaya, marketing communications manager for Sony Smartphone Mobile Communications on FX Lifestyle X'nter, Kuala Lumpur, Friday (13/4/2012).

The launches of sony smartphone brand in the market Sony Indonesia was carried through the campaign 'Made of Imagination'. Sony has set about the campaign on 30 March and then globally in London. "With this campaign kick off, Sony wants to make a real user's imagination through the products we represent," said Hanny.

Hanny explained more, Made of Imagination campaign is an effort to surprise the Sony smartphone market.

To strengthen the pace in Indonesia, Sony Mobile Communications provides three types of investment over many, ranging from marketing, channel and customer programs. "Indonesia is a very important market. And Sony Mobile will provide the best resurfacing," said Head, South East Asia Market Sony Smarphone Mobile Communication Markets.




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